Supercalifragilisticexpialidocious

Bruce and Tina are two of my favorite people. It's clients like them that make our job so fun and amazing. Basically its for people like this that we even wake up in the morning! Increasingly our clients are asking us to creat Omakase style window coverings...that is to say Ravi and Anna just do your thing and we'll be happy regardless.
The state of window dressing is absolutely horrendous. It doesn't matter whether you live in a hovel or in a $40 million home, chances are your window coverings range from cheap crap to expensive garbage. Very very few window coverings companies in the world actually challenge themselves to create anything different or amazing. Cost is not always an indicator of quality nor is it a guarantee of creativity....  But that is true for every industry in the world I suppose.... and it's frustrating for us all.
I have always felt that window coverings is an industry that really needs more creativity, most of the drapery being made today is actually modelled on styles from dozens of years ago and are fabricated WORSE than they were dozens of years ago.
Well when Bruce and Tina expressed a desire to have a window covering in their front window I felt that they really needed something out of the ordinary. Neither of them are ordinary and so why should their curtains be ordinary? Right. Anna and I designed a new kind of shade some years ago and felt this was the right home to debut it, it's based on the principle of a hobbled Roman, a very popular and common treatment. We separated this concept from it's traditional roots and explored the idea of venting the shade and altering it's relative fullness to give a random shadow effect. It is a marvel of engineering, a lot of math and has an almost architectural quality. Most people would just throw a plastic roller shade up, and it would look like shit. But this invites us to touch and examine what we are looking at, it's delightful in every way. And it's washable :)

:)